Deuter’s Values

We enjoy our work. Only then are we highly motivated to keep inspiring our customers and convincing them of deuter’s qualities.

1. Mountain sport is the very soul of Deuter.Our products are for use in nature – in order to give us first-hand experiences or the natural world. This is why environmental protection is a very personal concern for every one of us, because this is the only way we can preserve nature for future generations.

2. deuter strives for long-term success. It is not short-term profit maximisation but the whole package of economics, ecology and social activities that gives deuter the basis for a secure future.

3. Safety is important to us.This refers to a safe workplace, as well as proper remuneration. The excellent reputation of the company gives us security, as does the sustainable entrepreneurial approach taken by deuter.

4. At deuter, the team is the focal point.We solve our tasks and problems together. We act in a fair, collegial and tolerant manner. We treat our colleagues, customers and all business partners with respect and appreciation. To offer and accept help is part and parcel of our approach.

5. We view leadership as something positive. It always serves mutual motivation. Working towards goals that are clearly defined, jointly developed and transparent is essential in this process.